OnTheMarket looks as if it might soon get the keys to a bigger market value. The upstart rival to Rightmove and Zoopla, which listed on AIM last year, is ramping up plans to turn a profit.
The estate agent-owned company boasted this month that it had delivered more than seven times as many phone and email leads as this time last year. Its secret? Offering free listings under introductory offers to get agents to make the switch from Rightmove and Zoopla.
OnTheMarket has now signalled that it will start converting new customers into fee-paying subscribers.
In the face of Brexit uncertainty, traditional estate agents are feeling the heat. Reliant on sale commissions, they have been undercut by online operators. Shares in Rightmove, now in the